Blackbook project on vodafone customer satisfaction

Every company has its prime aim to Growth. With the changing times increase in competition has become their core competencies and has a competitive edge over others. Business matrices like Net sales, Profit (%) after tax,Total Income (Capitalization), Total Expenditures and level of satisfaction of the customers are important indicators representing the stand of companies in the market. A comparative analysis of the major telecom providers like Bharti AirtelLimited, Tata Communications Limited, Idea Cellular Limited, Reliance Communications Limited,Vodafone India Limited and Bharat Sanchar Nigam Limited (BSNL)and in India has been presented in this paper on the basis of secondary data which includes last five year Profit (%) after tax, Total Income and Total Expenditures. This data has been collected to measure the level of satisfaction (LOS) of the Indian telecommunication customers. This LOS was evaluated for various factors like network coverage; customer service,tariffrates, plan and accountability of bill. An empirical study has been done and conclusions have been brought out on the basis of the data collected though an online field surveyto achieve this objective. An online questionnaire was prepared and was distributed to mobile phone users viasocial networking sitesandemail for this purpose. The collected data was analysed with the help of prowess software. A sensitivity analysis was done to verify the significance of the factors considered for determining the LOS. In this paper, it was concluded that Bharti Airtel is the overall leader in all business matrices mentioned above.

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